Email might have lost some of its appeal among the marketing community, but it is still a reliable way of building a relationship with subscribers. With a keen focus on engagement and conversion data, email marketing can be used to turn a cold lead into a hot prospect. Using email marketing as a core aspect of your business requires careful planning, with various tools helping to build and monitor your campaigns. The following tools can become central to your email marketing operation.
MailChimp is an established email marketing service, with a reported 10 million people using it to send email newsletters.
Aweber pride themselves on high deliverability rates, so you can feel confident that your emails won’t go straight to the spam folder. Prices vary depending on your subscriber numbers, helping to control costs as you grow your business.
GetResponse offers a comprehensive email marketing service, allowing you to control your schedule, segment your lists, and carry out A/B testing. The email creator is simple to use, with templates and images helping to build professional newsletters.
While InfusionSoft can be used to power your email campaigns, it offers far more additional features. The price might be higher than previously mentioned services, but you can control shopping carts, inventory, and billing from within the software. The service will be beneficial for anyone looking for a complete solution for sales and email marketing.
Campaign Monitor aims to make email marketing as simple as possible, with a drag-and-drop editor allowing you to create
To capture leads for your email list, creating a landing page is essential. Whether you use free or paid traffic, you need a way to convince visitors to subscribe. Unbounce allows you to quickly create effective landing pages, run split tests, and optimize for the highest conversions.
LeadPages is an alternative landing page builder, with a drag-and-drop system making the process simple. You can choose from a number of attractive templates, adapt them for your business, and then run tests for conversions. LeadPages lets you capture leads in a number of different formats, including social media, pop-ups, and text messaging.
Most marketers understand the need to split test results when trying to capture leads. Simple improvements can radically increase your subscriber numbers over a long enough period of time. This duration calculator is a helpful tool that suggests how long to run each test based on visitor numbers, conversion rate, and the improvement you desire.
Your subject line is integral to the open rate of each email. A poor subject line can harm the results of an email campaign, reducing conversions and halting momentum. Subject Line Gold is a tool that simulates your email list, suggesting anticipated open, click, and bounce rates based on the data you input.
Grammatical errors can damage an email campaign, with frequent mistakes suggesting a lack of care in your work. Grammarly is a tool that checks for problems with grammar, spelling, and punctuation, providing suggestions for improvements.
Email marketing, along with modern alternatives like social media, should be an integral part of an online business. The ability to communicate directly with prospects can lead to strong relationships that grow over time. Each of these tools can be used within your email marketing campaign, so choose your preferred option and begin capturing leads.