With two billion active users on Facebook each month, it’s no surprise that millions of businesses use this social media hotspot as
Sounds almost perfect right? Both consumers and businesses felt the same way up until December of
How does this privacy scandal impact you?
As a result of this complication, Facebook has made changes to their website in which CEO Mark Zuckerberg claims will fill feeds with more relevant content. This recent development benefits consumers who use Facebook as a way of interacting with friends and family,
Can businesses still use Facebook to market?
Because 68% of American adults have Facebook accounts, it is still a smart idea to use this social media channel as a marketing method. Here are four tips to keep a strong following even with the new Facebook updates:
Interacting with your customers and creating conversation in the comments will put your posts higher on your followers’ feeds. One way to create discussion is to ask your followers for suggestions, allowing them to comment on your posts. It is equally as important to respond to these comments, as it has the ability to generate more discussion.
Facebook is trying to create a personable environment, therefore being
Recently, consumers have been reliant on videos to find out information, therefore if buyers see videos on your Facebook page, they will most likely click on them to learn more about your products or services. Try to keep the videos short and to the point, otherwise followers will get bored.
According to Forbes.com, the new changes made to Facebook’s algorithm will not affect social media influencers, as they started their accounts as real people, and are not businesses. Therefore, companies are still able to market their products or services through social media stars. The best influencers to work with when marketing on Facebook are those that understand their audience and interact with them.
With the new Facebook complications, it is important to create a more engaging environment on your account in order to attract more customers and create a discussion about your company.